Hotels
U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue
U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth. According to the recently released 2017 edition of Trends® […]
Everything you need to know about Guest Experience Management
Nobody questions the importance or value of superior customer experiences. Technology solutions and business processes that enable Customer Experience Management (CEM) have become the focal point of practically every customer-facing […]
Dear Google, lend the travel industry your ears, please
While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]
Revenue opportunities hotels miss out on when price used to say “yes” to everyone
Blog Soundbites: Today’s hotels are facing unprecedented levels of market competition Adjusting rate alone won’t recoup revenue potential or significantly gain market share Advanced technology uses automated inventory controls to dramatically […]
How hospitality industry is embracing social media and generating revenue
With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two […]
Flow Thru: What made it through, from revenues to profit
Flow Thru, this is my abbreviation, is a catch all phrase that measures how much made it through your business comparing one period to another. What made it through, from […]
Tell-Tale Signs You’re Losing in Metasearch
Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation […]
Leverage Facebook Marketing Strategies to Increase Hotel Bookings
Social media has evolved significantly in the last few years and has no intention of stopping or pausing. Hotel brands have kept pace with them by using industry influencers, traveller […]
TrevPAR vs RevPAR: Both matter but which is best
When looking at any hotel, regardless of size or market we always seem to focus on three main benchmarks – occupancy, average daily rate and RevPAR, with RevPAR being dubbed […]
Marketing Automation Opportunities for Luxury Hotels and Travel
Hospitality – ‘the friendly and generous reception and entertainment of guests’, according to the Oxford English dictionary. Synonymous with warm welcomes, ‘good hospitality’ has inherently been the product of human interaction […]
