Hotels

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the […]

A successful digital marketing plan for your hotel in 2019 needs to be centered around your guests, potential guests, past guests, meeting planners, followers, clients, Millennials, Baby Boomers, and Gen […]

The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, […]

Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]

An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]

Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. […]

When it comes down to it, the ‘threat’ of home-sharing businesses such as Airbnb is not universally the same to every hotel. Depending on location, size, and brand some hotels […]

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]

Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. Tons of FREE marketing tools have exploded onto the […]