Hotels
Paid to Post: A Hotelier’s Guide to Influencer Marketing
Influencer Marketing. It’s likely a term you’ve heard thrown around in the last year or two, and perhaps is something you’ve considered doing yourself. NB: This is an article from […]
The Pros and Cons of Hotel Loyalty Programs
It seems like all major brands today have hotel loyalty programs in place these days, but it’s no secret that they can be costly both in terms of time and […]
Is Your Hotel Intelligent: How Deeper Guest Understanding Drives Revenue
Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]
Five Examples of Hotel Managers Responding Like Stars
Responding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews. NB: This is an article from TrustYou If […]
Four Steps Towards a 2019 Ready Hotel Website
Today, the internet offers more travel information than ever before. But it also makes the research, planning and purchase steps of the guest journey more complex. NB: This is an […]
Google’s New Hotel Booking Site: Just The Facts
Google now has a search site dedicated to hotel reservations, rivaling fan-favorite competitors like Hotels.com and Airbnb. NB: This is an article by Digital Media Solutions What Does Google’s Hotel […]
Eight Myths About OTAs: True or False?
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise at best, if not completely false. These “urban myths” prevent us […]
AI and the Revenue Impact on the Guest Life Cycle
In 2013, Amazon filed a patent for what the company calls “anticipatory shipping.” NB: This is an article from Nor1 The idea is that Amazon uses predictive analytics to know […]
What Even is Airbnb These Days?
Up until a few years ago, the phrase “getting an Airbnb” meant one thing: staying in the apartment, house, or spare room of a stranger, likely at a bargain price […]
Expedia Will Allow Hotels to Undercut its Prices Online
Travel giant Expedia has bowed to industry pressure and waived contract clauses which prevented independent motel and hotel owners from undercutting their listings through their own channels. However, the platform […]
