Hotels

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. NB: This is an article from Screenpilot What has been consistently important in […]

When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost […]

It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]

Every year, you may be applying several strategies to increase your revenue. But, often some strategies work while some do not. NB: This is an article from eZee Absolute And […]

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]

How’s that forecast coming along? It’s an age-old question in the hotel business, born of the need for regular updates on revenue projections and our tendency to procrastinate. NB: This […]

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]