Hotels

Google plays a vital role in the success of luxury high-end hotels. Google my business (GMB) for luxury hotels is a fundamental of effective marketing

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

Here, we look at five takeaways from the research that hoteliers should keep in mind about OTA travelers as properties reopen their doors

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

Hotel owners whose priorities align with property-level management on value of investing in revenue management will thrive in boom years to come

Tapping into local guests offers steady income stream even when business is slower in other parts of the country or globe. Local guests can be great adverts

During the pre-stay phase, you can already start creating great experiences and boost revenue while guests are looking, booking, and preparing their stay

Setting your price based on historical trends and knowledge of the market is like setting off on a journey using a map or old school GPS