Hotels

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

Hotel owners whose priorities align with property-level management on value of investing in revenue management will thrive in boom years to come

Tapping into local guests offers steady income stream even when business is slower in other parts of the country or globe. Local guests can be great adverts

During the pre-stay phase, you can already start creating great experiences and boost revenue while guests are looking, booking, and preparing their stay

Setting your price based on historical trends and knowledge of the market is like setting off on a journey using a map or old school GPS

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

As your forecast evolves predicting demand over a certain period, it is crucial to assess the new customer’s behaviour patterns which can impact occupancy