Hotels

Future demand pattern for September to December 2020 shows consumers are taking short-term decisions about travel and not planning in advance

Hotels can rent empty parking spaces on a monthly basis. Even at reduced rates, the revenue generated from these spaces could be substantial

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

This is yet another example of privacy changes coming to platforms, devices, and browsers that will impact digital advertising targeting

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months