Hotels

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels

All in all, the current results in the Benelux region are remarkably positive. We would venture to say that the recovery period has started

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

The budget process is the opportunity to learn about every inch of your hotel. Really examine what’s going on inside all the departments.

The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

API integration will be essential to enable endless possibilities for innovation, give hoteliers a competitive edge and ride out the pandemic