Hotels

Revenue Management is not just about a person or a department, it is a company philosophy to make strategic decisions based on knowledge.

With the tremendous rise in the number of users, hotel WhatsApp marketing is the new technique to stay connected with a large number of guests

Those who make the right investments for their hotel and leverage digital technologies to elevate guest offerings will be in the best position to survive

So here’s to the real roaring ‘20s. A reimagined landscape with tremendous potential for the future of the hotel industry and revenue management

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term

As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay

Revenue management is playing a central role in strengthening a hotel’s cash flow and financial position by driving top-line and cash position of the asset

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

For hotels with a local target audience, having a solid Local SEO strategy is imperative, or in other words, is make or break