Hotels

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over

The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

No segment in hospitality is safe from demand drought. If there is no chance of making profit, wait it out, if there is chance of staying afloat, act on it

Integrating your chatbot with a booking engine means your bot can now guide your guests into completing their reservation from within the same conversation

Travelers hungry for hotels are ready to commit to spontaneity, with 29% claiming they’d drop it all and leave the same day if given the opportunity

Creating forecasts based on future data sources is a paradigm shift in revenue management and, truly, the future of how hotels will price their rooms

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

Saying upfront that OTA is better than direct booking or vice versa isn’t valid. So, let us look at the similarities and the differences between both.