Hotels

image of face with data points around showing importance of data strategy

Revenue Management in 2021 – No Decision Without Data

If 2020 made one thing clear, it’s revenue management must focus on broader data sets than just in-house on-the-books, historical and simple comp set data

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Distribution Channels that Brought Greatest Booking Revenue in 2020

Recently unveiled list of distribution channels that brought the greatest hotel booking revenue in 2020 and since the global hotel reset began in April

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IOS 14: What it Means for Hotel’s Social Advertising Attribution

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.

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Hotel Welcome Letter: How to Curate The Perfect One?

All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again

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Moving from Revenue Management to Revenue Optimization

Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics

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compass showing direction to a hotel to improve direct bookings and how benchmarking can help

How to Achieve Your Best Hotel Performance: Tips for 2021

The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace

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How The IOS 14 Update Will Affect Your Hotel’s Social Advertising

The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

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Guide to Link Building and Authority Building in 2021

There are a few important terms related to link building that site owners should familiarize themselves with so they fully understand the strategy at hand

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Bleisure and Digital Nomads: The Future of Business Travel

The pandemic served as a temporary kill shot to the business travel industry. A tech-savvy and adaptable hospitality industry is rising from these ashes

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What Are Opportunities For a Hotel During Lockdown?

Already hotel providers have noticed staycation bookings and enquiries creeping in for later in the year, when things are more likely to be under control

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