Hotels
Hotel Room Wholesalers: Who Are They and What Do They Do?
Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers
Prepare Now For The Return of Groups and Meetings
No hotel revenues have been impacted as dramatically as traditional meetings and events, leading many to wonder whether it will ever return to same levels
The Direct Booking Battle Is Hand-to-Hand Combat, Not Aerial Strafing
In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions
Leisure Will Steer European Hotels’ Course to Recovery
Recovery in leisure travel will be supported by pent-up demand and accumulated savings, although timing will be influenced by pandemic containment measures
Rethinking Hotel Distribution Channels
Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out
Time to Plan for Restart – Travelers Gaining Confidence
Travelers reveal growing confidence in a return to air travel, frustration with current restrictions, and acceptance of a travel app for health credentials
Free Booking Links in Google Hotel Ads, What Does it Actually Mean?
Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations
Stay Out of Spam: Email Deliverability Guide for Hotel Marketers
What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!
The Forgotten Tool of Great Hospitality Marketers: Direct Mail
Over time, direct mail – a once prized possession of great travel and hospitality marketers – has taken a backseat to hyper targeted digital advertising
How To Turn Your Boutique Hotels Upselling Opportunities Into Revenue
Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue