Hotels

There is a major shift going on in the market. For the foreseeable future, flexible rate strategies are on the rise and non-refundable rates are being cut

Creating hotel packages is no rocket science, but must be strategic. You should consider certain factors while crafting offers that don’t jeopardise revenue

If we truly want to optimize every opportunity, is there a strategy to change our revenue management focus from more than just room pricing?

It is time to determine how we will achieve top line budget goals whilst keeping bottom line costs in check. Revenue Management strategy plays a key role

There’s no denying that many hotels these days often leave a lot to be desired when it comes to guest convenience and a seamless, modern experience. NB: This is an […]

These travel and hospitality search trends from 2021 will help you better understand the reasons why some domains drive more online traffic than others

Even in the best of conditions, setting up next year budgets include some amount of guesswork, relying on historical data and trying to predict the future

Hotel systems have data that can be evaluated to also optimize price elasticity for revenue management in operations; however, in many cases …

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions