Hotels

Are We Heading For An RM-Ageddon?

Revenue Management needs to evolve, the focus should be on most recent data of traveller behaviour to recalibrate the expected booking curve

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Digital Marketing Month in Review: April 2022

The All-Inclusive Photo Project offers stunning photos. Our industry needs to evolve and that starts with representation in our marketing campaign imagery

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#FOMO and an Impending Cookie-less Future

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

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How to Optimise Your Website for Conversion and Drive Revenue

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

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Clear Guest Behaviour Trends are Emerging for Summer 2022

Guests crave enriching travel experiences and are willing to reach deep into their pockets to ensure they get them. But they will also be more discerning

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How to Manage Your Hotel Booking Channels for Maximum Revenue?

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

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Maximize Revenue Opportunities Through Services and Amenities

Resort managers have seen they can use revenue management principles and techniques to get the most profits from food and beverage, spas, pool and golf

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Travel Searches Surge as Restrictions Ease: Q1 Travel Trend Report

Not only did search windows lengthen, but travel was being planned further out for both domestic and international trips, as view turns to mid-year holidays

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Atomize Announce a Data Partnership with Trivago

Search data from trivago will enhance Atomize’s demand modeling and generate more revenue by optimizing rates in response to real-time market demand

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How To Market Your Hotel Website

When considering how to market your hotel website, there are many marketing strategies, and you will need to focus on the ones that are easy to implement

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