Hotels

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Hotel KPI is are useless unless it is linked to a strategy and have a goal to be reached. Aligning the KPIs with the goals and objectives is key

You want to start with an email that introduces yourself and your hotel. Keep it short and sweet, instead of overwhelming them with your special offers

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

It’s not enough to jump on the bandwagon and talk the talk. Hotels need to walk the walk by embedding sustainability into their business models

You suddenly find yourself with a slew of last-minute cancellations and bend over backwards trying, desperately, to sell those rooms

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

Positive hotel reviews are exciting. They’re proof that you’re doing a great job. Make sure you allocate enough time to address them and express gratitude