Hotels

tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

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How User-Generated Content Can Boost Your Hotel Marketing Strategy

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

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General Manager: Don’t Trust Your Experience and Gut Feel

Advanced data and analysis are not part of a general manager’s DNA. However, this creates problems when they do not provide the necessary resources

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Hotel Direct Booking Video 1 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about making your hotel more attractive

Hotel Direct Booking (Pt 1): Make Your Hotel Attractive

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

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image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two

10 Differences Between Universal Analytics and Google Analytics 4

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

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Why “Set It & Forget It” Doesn’t Work for Hotel Metasearch

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

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How to Market Your Hotel Destination When No One’s Heard of It (Yet)

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

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image of HotelIQ Decision Cloud, the next generation analytics & BI solution recently launched

HotelIQ Launches Decision Cloud: Next Generation Analytics & BI Solution

HotelIQ’s Decision Cloud enables hoteliers to make better, faster business decisions, even across siloed operational departments, increasing revenue

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Ten Questions a GM Should Ask Their Revenue Manager

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

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coins being added to a glass jar with the shoot of a plant growing from the top reflecting how cost based pricing ensures if hotels sell their rooms then that are guaranteed to make a profit

Price Integrity in Hotel Revenue Management: Strategies and Tips

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

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