Hotels

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

For hotels, a subscription model offers a great opportunity to create stable income streams, foster loyalty and maximize occupancy year round

Hotels that win in the next cycle will be those that recognize M&E not as an afterthought, but as a key, resilient, and highly profitable revenue stream

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.