Hotels

The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”

Adapting to a shift from points based guest loyalty to relationship driven strategies is no longer optional; it is key for long term growth

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable

Besides the guest loyalty program fees, hotel owners are also responsible for paying the extra amenities and services provided to loyalty program members

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions