Hotels

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

Today, many hotels still have fixed price structures, for example, leisure hotels that have large allocations of rooms booked via tour operators

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

Evaluate your call criteria to ensure it is helping your reservations and front desk agents capture more bookings from today’s real-world callers

In the ever-evolving world of digital marketing, hoteliers are constantly striving to maximise their online visibility to attract their target audience

Hotels must strike a balance between OTA and direct bookings, and here are some steps that will help you to start converting OTA guests into direct

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons