Hotels
Gmail Gemini Era: What it Means for Hotel Email Marketing
Gmail’s Gemini-powered inbox does not change email marketing. It sharpens it. Now is the time to refocus, refine, and rebuild with attention in mind
Design a Hotel Loyalty Program That Actually Increases Revenue
To design a hotel loyalty program that builds revenue, ditch traditional points-based rewards and shift your strategy to immediate perks and personalization
Mapping the Modern Guest Journey: 7 Touchpoints to Optimise
Here are 7 hotel guest journey touchpoints that matter most. Each offers a chance to improve hotel guest experience and lift hotel operational efficiency
Cluster Guest Insights to Improve Hotel Direct Bookings
Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings
Drive Revenue with Real Time Segmentation and Dynamic Pricing
3 areas stand out this year as major revenue drivers: real-time segmentation, forecasting and dynamic pricing. Here we look at each in turn
AI Can Transform Social Media Marketing (With Human Guidance)
AI is not the whole answer, simply a new ingredient. Useful, powerful, sometimes brilliant, yet only ever as good as the humans guiding it
Digital Marketing for Hotels: Strategies to Succeed in 2026
Let’s explore how digital marketing can transform your hotel’s reach and reputation and drive meaningful results in 2026
Travelers Are Using AI to Plan and Book, But Not How You Think
What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better
How Agentic Hotel Distribution Can Become a Revenue Multiplier
When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense
What Future Ready Hotel Strategies Really Look Like in 2026
In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it
