Hotels

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Upsells will feel a natural part of the trip if they’re suggested at the right time in the right way. Here are eight proven upselling techniques to consider

Converting an OTA booking into a direct booking guest isn’t just smart marketing; it’s essential for your long-term profitability

To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine

Implementing dynamic pricing doesn’t require an enterprise-level RMS or dedicated analytics teams. The following five strategies represent proven approaches

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably