Hotels

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

In hotels, the “cost” of Excel is found in payroll. When you look at hours spent on manual reporting, this “free” tool looks like the most expensive asset

You should already have enough forward bookings to make meaningful evaluations, but are you early enough to intervene if something does not add up

Boutique hotels face a familiar question: How do you deliver meaningful personalization without crossing into creepiness or over taxing your small team?

One hotel sales analysis highlights that proposals overloaded with irrelevant content risk confusing planners and hiding the information they actually need