Hospitality
Lessons from Snapchat – three travel and hospitality brands getting it right
With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]
7 serious trends shaking up travel and hospitality
In a week where the Marriott-Starwood deal concludes and Amazon Alexa forays into the UK with Skyscanner integrated as its flight search engine, we consider some other big picture trends […]
Changes to the TripAdvisor Popularity Ranking Algorithm
Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]
How the Millennial is shaping hospitality future
The Millennial traveller, defined by age as being born between 1980 and 2000, already makes up over one third of the world’s hotel guests, with predictions that they will […]
Hospitality In The Digital Age Of Disruption
This past week, over 300 hotel and travel marketing executives converged on New York’s Marriott Marquis to attend the HSMAI Digital Marketing Strategy Conference. While the conference’s theme was “Navigating […]
Hoteliers 2016 Top Ten Digital Marketing Resolutions
NB: This is an article by Max Starkov (President & CEO) and Mariana Safer (SVP Marketing) of HeBS Digital On paper, 2015 was a great year for the hospitality industry. We saw […]
Secrets to hotel content marketing strategies
NB: This is an article by Dan Cross, GM of Nexa Hospitality The catchphrase is ‘content marketing’. It’s the top trend in digital marketing for the hospitality sector, so […]
Hospitality industry lacks data driven marketing skills
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]
Airbnb boosts the Japanese economy by 222 Bn Yen
This is the first study looking at the impact of the Airbnb community on Japan, and comes after similar studies in France, New York, London, and many other cities across […]
Why total revenue management is like spinning plates
NB: This is a viewpoint by Pamela Whitby, editor of EyeForTravel. There is really only one thing that hotel people need to remember: that they are in the service business. […]
