guest experience

In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]

Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests

“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory