financials
German Hotel Sector Facing ‘a Wave of Restructuring’
Rising infection rates and chaos caused by incoherent accommodation bans could accelerate restructuring activity in German hotel market
The True Cost of Cutting Back on Your Digital Marketing
The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it
Hotel Budgeting 2021: Planning For Season Unlike Any Other
Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging
What Are the Best KPIs for Measuring Hotel Profitability?
Using hotel benchmarking and reports to determine profitability, it’s possible to identify true value and clear the way toward higher profit
Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be
Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period
Why Tracking RevPAR Only Is a Recipe for Failure
Relying on RevPAR alone can cause major problems for hotel decision makers. Luckily, there’s a much more reliable recipe for hotel profit
Smarter Forecasting for Recovering Hotels: Data Has a Better Idea
While forecasting methods are under the spotlight, hotel financel leaders should seize the opportunity to roll out smart practices and tools
U.S. Hotels Yet to Return to Profitability; China Hits 2019 Levels
Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%
The Buzz Phrase You Need to Know this Budgeting Season
Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification
Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy