financials

Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%

Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

The budget process is the opportunity to learn about every inch of your hotel. Really examine what’s going on inside all the departments.

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

No matter what stage a hotel is at in this crisis lifecycle, deep hotel benchmarking will provide foresight to fight off financial damage

The pandemic has thrown off 2020 forecasts and limited usefulness of historical data, setting a budget for 2021 will be a new experience

Most agree the recovery could be longer. Though GDP historically correlated to hotel demand, this time around it may have nothing to do with the economy

With smart, proactive planning, owners and operators alike will emerge from budget season feeling like champions, ready to face the battles ahead