financials

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Atomize plans to use its financing to continue developing its products and invest in distributing its platform to larger hotel chains and related segments

With smart revenue management strategies and technology, hotels can deliver much needed cash flow, improved financials, and data to help navigate the crisis

Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

With an “expect the unexpected” mindset and right set of budget & forecasting tools, your ship, er, hotel will confidently chart a course for calmer waters