financials

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Atomize plans to use its financing to continue developing its products and invest in distributing its platform to larger hotel chains and related segments

With smart revenue management strategies and technology, hotels can deliver much needed cash flow, improved financials, and data to help navigate the crisis

Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

With an “expect the unexpected” mindset and right set of budget & forecasting tools, your ship, er, hotel will confidently chart a course for calmer waters

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA