Expert Insights

MCP. GEO. Agentic AI. LLMs. They are dropped into conversations as if everyone already knows what they mean. Most people nod along

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Applied strategically, early bird campaigns allow hotels to capture high-intent guests early, protect rate integrity, and reduce dependency on OTA demand

For GMs and owners, the real question isn’t whether revenue management is changing. It is whether your strategy is changing with it

Today’s profitable hotels skip the guesswork and gut instinct in favor of precision pricing, recognising the market shifts fast these days

By leveraging Offline Reinforcement Learning to optimize pricing and On-Demand Intelligence, airlines can achieve a new tier of revenue maximization

The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

Silos in Hotel will be broken by technology. The question is does this happen in a strategic way or in an uncontrolled manner that fuels conflict

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned