Expert Insights

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

CPOR isn’t just about tracking costs; it’s a reflection of how well (or poorly) you’re managing your hotel’s daily operations

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming