Expert Insights

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

Rate integrity and staying ahead of competitors needs more than a well-crafted pricing strategy, it demands real-time visibility and smart benchmarking

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

Focusing on reasons why guests don’t return and addressing these challenges, you unlock the power guest loyalty building lifelong advocates

Google heavily incorporates reviews in its local search algorithms, meaning higher ratings significantly boost your hotel visibility and improve ranking

Let’s take a look at why RMS tools seem to fall short – and how you can start getting better results from the tech you already have

Selecting the right RMS is critical and nuanced, requiring attention to functionality and an understanding of where human expertise remains irreplaceable

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?