Expert Insights
Hotel Paid Ads: Where to Use AI vs Human (and Why)
The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines
Help Your Direct Bookings Bloom with Creative Seasonal Strategies
Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings
How to Tell If Your Revenue Strategy Is Actually Working
A good revenue strategy leaves clues when it is working, and it leaves clues when it isn’t. The hard part is knowing what signals matter
The Portuguese Hotel Market Can No Longer Grow As Before
At first glance tourism revenues paint an optimistic picture for the Portuguese hotel market, however, a closer look reveals a more complex context
Why Hotel Dashboards Fail: Lessons for Sales Leaders
Most dashboards turn sales leaders into crime-scene investigators. Showing what happened, but not much help when trying to influence the future
Big Events Big Opportunities: How to Prepare for Far-Out Demand
How can your hotel make the most of opportunities with mega events? Here are five ways to prepare and maximize revenue
The Price Illusion: Why the Rate You File Isn’t the Rate They See
The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution
3 Levels of Pricing Architecture: Where is Your Profit Decided?
Discover how your pricing architecture decides your ability to react to demand and why controlling your increments is key to maximising your revenue
Why Smart Hotels Let AI Drive Their Marketing Ads Strategy
When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient
Is AI Killing Dashboards?
Dashboards provide a stable, repeatable truth for metrics but are often over-engineered, static, and force users into pre-conceived analytical paths
