Expert Insights

At first glance tourism revenues paint an optimistic picture for the Portuguese hotel market, however, a closer look reveals a more complex context

Most dashboards turn sales leaders into crime-scene investigators. Showing what happened, but not much help when trying to influence the future

How can your hotel make the most of opportunities with mega events? Here are five ways to prepare and maximize revenue

The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution

Discover how your pricing architecture decides your ability to react to demand and why controlling your increments is key to maximising your revenue

When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient

Dashboards provide a stable, repeatable truth for metrics but are often over-engineered, static, and force users into pre-conceived analytical paths

With fewer big events, more hotels, and demand spread thinner, success is no longer about winning three great nights

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies