Expert Insights - Revenue Hub Expert Insights - Revenue Hub

Expert Insights

person at hotel front office with notifications about a marketing campaign reflecting how automation can save time

Automation for Hotels: 7 Best Practices to Save Time

Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

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a female face with a data overlay reflecting the importance for hotels to turn raw numbers into smart business decision and avoid data overload

Data Overload? Turn Raw Numbers Into Smart Business Decisions

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

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fingers on a keyboard with envelopes flying in air reflecting the value of a newsletter as part of a hotel marketing campaign

3 Occupancy Based Newsletter Ideas for August Email Campaigns

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

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rockets boosting into space reflecting need for hotels to do a mid year reset to boost hotel marketing and revenue

5 Strategies to Boost Hotel Marketing and Revenue in H2 2025

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

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people conducting a search with futuristic overlay reflecting how search is changing from ranked blue links to curated recommendations

Search is Shifting from Ranked Blue Links to Recommendations

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

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man thinking reflecting why hotels must rethink their search and digital strategy

Why Hotels Must Rethink Their Search and Digital Strategy

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

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icons on mobile phone including well known ota companies asking which is the biggest in europe

Who Is the Biggest OTA in Europe?

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

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people looking at a dashboard on a tablet illustrating the need to revisit revenue strategies amid changing travel demand

Revisiting Revenue Strategies Amid Changing Travel Demand

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

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origami of a bird evolving and taking flight reflecting how the future of revenue management is strategic leadership

Strategic Leadership is the Future of Revenue Management

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

How to Raise Rates Without Losing Guests

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

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