Expert Insights

a graph going upwards with dollar signs underneath illustrating how hotel marketing can drives revenue beyond the initial reservation

How Hotel Marketing Drives Revenue Beyond the Reservation

If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation

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hotel marketing utilising lifestyle video or photography content

How Lifestyle Photography & Video Drives Inpiration and Bookings

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

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mirai article image in article about the era of predictive tourism personalization through AI

The Era of Predictive Tourism: Personalization Through AI

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

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person looking at graphs reflecting the importance of automating revenue management but not to become over reliant on it

Automating Revenue Management: How Much Is Too Much?

There’s a fine line between optimizing your revenue management with technology and handing over too much control to an algorithm

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flexible person looking at a laptop reflecting the future of hotel booking policies and the balance of flexibility and revenue security

Future of Hotel Booking Policies: Flexibility vs Revenue Security

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

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person sitting in a hotel reflecting importance of understanding your guest behaviour and preferences which you can access via a CRM

6 Ways to Increase Revenue with a Hospitality CRM

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

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stack of coins and arrows pointing up illustrating how hotels can drive profit with revenue management

How to Drive Hotel Profits with Revenue Management

Revenue management isn’t a one-trick pony fixated on low rates. It’s a framework that guides the hotel’s business foundation and grows profitability

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ITB Berlin 2025 Revenue Hub Expert Partners Exhibiting or Attending

Heading to ITB? So are our Expert Partners ….. Like to Meet?

With so much to see we thought it might be helpful to see which of our Expert Partners are exhibiting or attending ITB Berlin 2025

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the word customer with an arrow in he centre of a target reflecting the value to a hotel of adopting a customer obsessed strategy

Customer-Obsessed: Why Your Hotel Should Embrace This Trend?

Being customer-obsessed in your hotel is not just a trend; it’s a philosophy that leads to sustained success, growth and enhanced reputation

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looking at graphs through a magnifying glass asking how do i forecast hotel demand and avoid unprofitable business

How Do I Forecast Demand and Avoid Unprofitable Business?

Set aside time to revisit your forecast and pricing strategy. Is your MinLOS still working as expected? Are there emerging market trends

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