Expert Updates

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

Hotels using OPERA PMS and OXI can now leverage automated digital upselling to increase profits through full 2 way integration with Roomdex

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

The use of cryptocurrencies has skyrocketed in recent years and millions of people have already created a wallet in which to treasure their Bitcoin

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool

Hotels recognize upselling offers an opportunity to maximize revenue. However, without KPIs it is unlikely an upsell program will operate at maximum profit

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel