Expert Updates

ROOMDEX Introduces Hotel Upsell KPIs for a Profitable Recovery
Hotels recognize upselling offers an opportunity to maximize revenue. However, without KPIs it is unlikely an upsell program will operate at maximum profit

The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

The Direct Booking Index (DBI) and Why Hoteliers Should be Using It
Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

BenchDirect! The First Benchmarking Product for Direct Booking Channels
The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS
Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates

Lybra Announces Two-Way Integration with GP Dati Scrigno PMS
Lybra, developer of the Assistant, is proud to announce a two-way integration with GP Dati’s Scrigno PMS, a cloud suite of hotel management solutions

4 Hotels Bringing a Unique Guest Experience to Their Website
These impressive hotels offer guests an unrivaled experience on property, but also a unique and personalized experience with their website

A Successful Direct Channel Growth Strategy in 6 Stages
Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

Using Upselling in Hotel Marketing
The practices of upselling and marketing are comparable in that they both aim to induce delight in target audiences, so they part with money

5 Lessons From an Irish Hotel Securing Direct Bookings During Lockdown
By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening