Expert Updates

image of fornovahl free tool to help hotels tackle content parity

Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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sad face reflecting how technology claims about increasing revpar are not always delivered

Why RevPAR Increase Marketing Claims Can be BS

It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?

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attractive picture of a sandos resort hotel can be used in google ads to increase demand

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

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image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating technology integration is key going forward

Roomdex, the Upsell Innovator, Releases Full 2-Way Opera PMS Integration

Hotels using OPERA PMS and OXI can now leverage automated digital upselling to increase profits through full 2 way integration with Roomdex

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compass showing direction to a hotel to improve direct bookings and how benchmarking can help

A Benchmarking Journey to Grow your Direct Bookings

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

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thumbnail mirai image for bitcoin and cryptocurrencies integration

Mirai Adds Bitcoin and Other Cryptocurrencies as Payment Methods

The use of cryptocurrencies has skyrocketed in recent years and millions of people have already created a wallet in which to treasure their Bitcoin

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picture of sunset at hotel resort helps booking conversion rate for hotels

How a Chain Improved Conversions by 20%

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

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hotel employee and guest engagement with modern hotel automation technology

Three Advantages of Hotel Tech Built by a Hotelier

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool

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hotel upsell kpis and analytics

ROOMDEX Introduces Hotel Upsell KPIs for a Profitable Recovery

Hotels recognize upselling offers an opportunity to maximize revenue. However, without KPIs it is unlikely an upsell program will operate at maximum profit

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