distribution

The road, the car, and the fuel are three components necessary for a journey. The same can be said of front desk software, a booking engine, and a channel manager for a guest journey

Tripadvisor was the undisputed king of hotel reviews and research with great reach in organic search – that is, until Google Travel tilted consumer traffic in its own direction and competitors closed the gap

Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites

Airlines are shifting from traditional distribution systems and finding new ways to drive revenue. There are lessons here for hotels, underpinned by need to reduce dependence on travel tech giants

We discuss the current Distribution landscape and how, through the use of AI and predictive intelligence, inventory allocation can be optimised to drive more profitable revenue

In its annual round-up, STAAH reveals the top 10 booking channels that have helped accommodation providers around the world, acquire more guests booking online

In an era of unprecedented distribution cost inflation, particularly in Europe, hotel brands continue to take share from unbranded hotels. The rationale for hotel owners is simple

No two hotels’ distribution mix is the same and they often struggle to retrieve, collect, and synthesize all of their data. This leads to missed opportunities to shift share to more profitable channels.

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.