distribution
The Rise of the OTAs, Especially in the US Market
Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic
How to Maximize the Impact of Google’s Free Booking Links
If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic
Hotel Wholesalers and Their Impact on Your Property
Wholesalers sit between travel agents and your hotel to act as a middleman, sourcing and acquiring rooms, rates, packages in bulk before selling them on
Google Free Booking Links – Less Theory, The Hotel Results Are In !!
It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements
The Future of Online Hotel Bookings
Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes
How a Chain Improved Conversions by 20%
. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be
Answers to Every Question You’ve Ever Had About Google Hotel Ads
Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads
The Best Way To Get A Higher Ranking On TripAdvisor
A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:
How a Data Strategy Can Improve Hotel Profitability and Direct Bookings
While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy
Hotels Should See Post-Pandemic Landscape as Opportunity to ‘Be Direct’
The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy