distribution

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue

While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider

The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future

To optimize distribution and enhance profitability while maintaining a superior guest experience, it’s crucial to adopt a balanced approach

Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful