distribution

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

If you adopt even a few of these practices you’ll feel the compounding effect in your RevPAR, your net revenue, and calm in your weekly revenue meeting

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

Here is the round up of Hotel Success Stories from our Expert Partners during September outlining increased bookings and revenue

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app