distribution

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action