distribution

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter