distribution
What is Metasearch & Why Its Important For Hotels
We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success
New Hotel Rate Parity and Distribution Issues for 2023
When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success
What are the Key Aspects of Effective Channel Management?
In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

An ‘End to Unfair Practices’: New Laws to Rein in Power of OTAs
From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance
trivago’s Free Booking Links Bring Travelers and Hoteliers Closer
Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA
How to Boost Hotel Direct Bookings with Google FBL
Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations
8 Non-Negotiables for a Profitable Hotel Distribution Strategy
With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape
Cracking the Code: How to Benefit from Hotel Wholesalers
Hotel room wholesalers act as intermediaries between hotels and travel agents, providing a vital role in the distribution of hotel rooms and rates

Expedia Best Practices and Special Programs on Offer
We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales
This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about