distribution

What is Hotel Room Type Mapping and the Benefits?

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

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arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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3 Common Mistakes in Hotel Distribution Strategy: How To Fix Them

Often, hotels use multiple distribution channels without knowing which gives the best outcome. This lack of clarity affects their ability to boost revenue

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Why Does Metasearch Marketing Matter for Independent Hotels?

If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities

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The GDS: Low Cancellation Rate and One of the Highest ADRs

How important is it to list on the GDS? And how well does the GDS perform compared to other distribution channels? NB: This is an article from D-Edge To better […]

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6 Ways to Increase Your Hotel Ranking in OTA Searches

The importance of ratings and reviews in the hospitality industry cannot be overstated and it’s no different with an OTA

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siteminder article about maxiroom by hotelbeds extranet

MaxiRoom: Hotelbeds Extranet – How Does It Work For Hotels?

We look at MaxiRoom, how to get set up for success and why connecting to wholesalers like Hotelbeds can help boost group and corporate bookings

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Why The GDS Should Be a Core Part of Your Distribution Strategy?

The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

Understanding and Implementing Hotel Commercial Strategy

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

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mirai article image about metasearch funnel the free booking links funnel and data sources

Metasearch Funnel in Detail: Free Booking Links and Data Sources

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

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