distribution

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

Today, hotel distribution is a different game. With more channels and shifting guest expectations the Channel Manager is now central to commercial strategy

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead