distribution
3 Common Mistakes in Hotel Distribution Strategy: How To Fix Them
Often, hotels use multiple distribution channels without knowing which gives the best outcome. This lack of clarity affects their ability to boost revenue
Why Does Metasearch Marketing Matter for Independent Hotels?
If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities
The GDS: Low Cancellation Rate and One of the Highest ADRs
How important is it to list on the GDS? And how well does the GDS perform compared to other distribution channels? NB: This is an article from D-Edge To better […]
6 Ways to Increase Your Hotel Ranking in OTA Searches
The importance of ratings and reviews in the hospitality industry cannot be overstated and it’s no different with an OTA
MaxiRoom: Hotelbeds Extranet – How Does It Work For Hotels?
We look at MaxiRoom, how to get set up for success and why connecting to wholesalers like Hotelbeds can help boost group and corporate bookings
Why The GDS Should Be a Core Part of Your Distribution Strategy?
The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue
Understanding and Implementing Hotel Commercial Strategy
From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue
Metasearch Funnel in Detail: Free Booking Links and Data Sources
There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”
Are OTAs Like Priceline a Suitable Channel for Independent Hotels?
Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy
The Role of Hotel Metasearch in Travel Marketing
Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success