digital

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

HyperCommerce is about creating a system that inspires hotels to deliver a remarkable experience to guests, wherever they can be reached in the online world

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do