digital

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

AI has the potential to revolutionize the way hoteliers market their properties and services. Here are some ways AI could change marketing for your hotel:

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning