digital

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. NB: This is an article from Koddi Lately, we noticed a new […]

In the current competitive climate of our industry, the presence of revenue management and marketing in any thoughtful hotel strategy has become absolutely critical. One of the greatest challenges faced […]

This week I read a really interesting article published by Oracle and for today’s blog, I thought I would drill down on a couple of points that I found intriguing. […]

With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It […]

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great […]

Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a complex, multi-faceted question with an equally […]

Do you invest in ad campaigns to promote your products or services? Do you send leads and clients to your home page or specific sections on your website when you […]

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel: add chat to your hotel website. Focus on […]

The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you […]

These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of […]