digital

The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power

An image quality score is a standardized way to evaluate the strength of a hotel’s visual content across its listings

Shop like a traveller, see your property through their eyes, anticipate what they are looking for, and be there to meet them at the right moments

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality