digital

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for