digital

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

Facebook ads are one of the best forms of Awareness advertising through Paid Media. We walk you through how to create and launch a Facebook ad

We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy

We’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings

Hotels leveraging social media see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin