data

Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

Why would Airbnb hosts choose to operate their short-term residential rental businesses in the neighborhood with other existing listings already?

As you map out your hotel performance strategy, remember that there’s more to financial capital than what you’re bringing in with a traditional hotel revenue strategy

Competition analysis plays a vital role in shaping your strategies. It determines your strengths and shortcomings within the market. If done smartly, it gives your business a distinct advantage.

There is no right or wrong ratio when it comes to analyzing the data, but understanding the strengths and limitations of each type is key to interpreting the numbers and drawing conclusions from them

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

Understanding trends of markets with similar seasonality patterns and exploring business practices of companies in those markets will help ensure your success as a DMO or Property Manager

A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites, metasearch platforms, social media, internal docs, reports and systems.

With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.