data

Google 2022 Predictions: International Travel, Bigger Budgets and Loyalty

There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there

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Nearly One Quarter Of All U.S. Hotels Occupancy Under 30%

This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago

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It’s 2022, but the Same Problems Persist for Hotels

A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy

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Hotels Can Do Better than Points Based Loyalty Programs

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

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Six Ways Benchmarking Can Support Post Pandemic Recovery

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery

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Omicron Emergence a Yardstick for the Hotel Industry

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

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What Hotel Marketers Need to Prepare For The Year Ahead

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

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10 Ways Airlines Use Artificial Intelligence and Data Science

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

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Change in Travel Accommodation Preferences Continues

Despite successful vaccination programs in many countries around the world, the continued challenges around COVID-19 have brought back travel restrictions

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Benelux Hotel Performance: 5 Key Points

Despite experiencing a difficult year overall, with hotel occupancy not surpassing 55% of the 2019 benchmark, some of the Benelux saw slightly better levels

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