data

Revenue managers relied on historical data to look at the future and AI played a role. However no AI can work on data that is no longer reliable or outdated

When looking at Western and Southern Europe, steady improvement has remained constant with the highest occupancy levels in Ireland and the U.K

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

According to data regarding flight searches, strictly related to travel intentions of tourists, after a few days of insecurity demand resumed a normal trend

Boosted by Spring Break and NCAA March Madness, one-fifth of the 166 U.S. markets reported their highest occupancy of the past 32 weeks

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

Observing the largest recovery source markets to key destinations in the Asia-Pacific region, the importance of Australian outbound travellers was evident

EMEA travelers want expenditure reassurance. Flexibility (free cancellation and no change fees) is key when booking flights, ahead of discounted fares.

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations