data

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Implementing dynamic pricing doesn’t require an enterprise-level RMS or dedicated analytics teams. The following five strategies represent proven approaches

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

Real-time business intelligence will define the leaders of 2026. Operators will expect live occupancy, ADR, labor cost, and expense data

When a potential guest hears real feedback from real travelers, trust grows and direct bookings follow. Those are the stories you share

What if the secret to better lead nurturing isn’t picking between technology and people, but knowing exactly when to use each? AI in hospitality is redefining how you engage with […]

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

A hospitality data platform eliminates disconnect. It gives hoteliers a complete, actionable view of performance across every level of their business