data

Here’s how five essential hotel business intelligence reports can help you make better, data-driven business decisions

With more channels of information feeding into a healthy hotel data management practice, it will be crucial to understand the trends

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey

By using powerful, data-driven solutions, hoteliers can set their digital marketing strategies apart, drive more bookings and boost profits

When a data provider transitions from being a neutral resource to a competitor, the fundamental trust underpinning the partnership erodes

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?