data
Its time for the Moneyball of destination marketing
Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]
The 7 Layers of Data That Will Improve Your Room Pricing
NB: This is an article from ReviewPro We recently partnered with Duetto to discuss “The 7 Layers of Data That Will Improve Your Room Pricing” in a free webinar […]
Hotels must personalise or risk perishing
Hotels must personalise service and retain the human touch when introducing cutting-edge technology, according to a new report from business advisory company Grant Thornton. The power of personal: Hotels […]
2 Guest Segmentation Algorithms Every Revenue Manager Will Be Using
NB: This is an article by Robert Hernandez, Revenue Discovery Analyst at Origin World Labs The most popular pricing algorithms are great for optimizing Rooms Revenue, but fall short when […]
Why Airbnb Has a Data Scientist on Every Leadership Team
In this column, Coursera President and Co-founder Daphne Koller asks Riley Newman, Airbnb’s head of data science, to share his thoughts on the interdisciplinary values of understanding and utilizing […]
Three ways extended stay can use better data to optimize revenue
Extended stay properties are a rapidly growing segment of the hospitality industry and face unique challenges and opportunities due to a dynamic set of market conditions inherent to the […]
Duetto to Integrate TravelClick’s Demand Hotel Data
TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, and Duetto, a market leader in hotel and casino profit optimization technology, have joined forces […]
How to Choose Big Data Analytics Tools for a Hotel
NB: This is an article by Martin Soler of SnapShot Many hoteliers, general managers, and revenue managers wish they could get a better handle on the data available to […]
Analytics: the Real Driver for Revenue Management
NB: This is an article by Stephen Hambleton, Product Manager at IDeaS There are many commercial revenue management systems (RMS) available today. Although there are a growing number of […]
How a Hotel Can Bridge the Conversion Gap
NB: This is an article by Kelly Robb, Director of Market Intelligence at Revinate How often have you visited a hotel website, been disappointed with generic and uninspiring content, […]
