booking

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

Launched last year, free hotel booking links will now show up on the Search results page and Google Maps helping travel partners extend their reach

Let’s focus on how to drive direct bookings, the challenges with winning them, strategies to get them, and ways to truly measure their value

Extended stay hotels are increasingly popular among families looking for homier, more affordable accommodation where they can stay in their own bubble

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

With the explosion of OTAs, it’s unrealistic to expect all inventory to be sold directly. Additionally, not all travellers will be aware of your existence

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website