booking

Saying upfront that OTA is better than direct booking or vice versa isn’t valid. So, let us look at the similarities and the differences between both.

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

One way that Hoteliers are capitalizing on the built up appetite to travel is through offering gift vouchers. We explore why this is the case

The key to running promotions at times of high demand and competition is to plan ahead and entice your potential guests to consider booking early

Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine

Does losing reservations on WhatsApp impact your business so much? What is the sales potential of this communication channel?

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly