booking

Guests crave enriching travel experiences and are willing to reach deep into their pockets to ensure they get them. But they will also be more discerning

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

Group bookings are a great way of taking advantage of your marketing and distribution costs while maximizing human resources that go into guest acquisition

When properties purposefully book beyond their capacity to create a buffer for last-minute cancellations or no-shows, it is part of the overbooking strategy

We’ve assembled some key market insights and customer trends you can act on today to secure your hotel’s success as we enter a new diamond era of travel

It wouldn’t be hyperbole to say that you should never underestimate the value that room upgrades bring to your business, notwithstanding your guest!

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

For those building a comprehensive commercial strategy, trying together the econometrics of cause and effect is the icing on the cake

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel