booking

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

Millennials have been the centre of every mass-market hotel campaign for the last twenty years or so. This demographic was raised analogue but adapted digital technology as their primary shopping […]

We work with hundreds of hotels and we are going to outline how to press play on 10 digital marketing strategies to increase online bookings

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights

Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe

There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA

Although travel is opening up across the region, the UAE has issued an updated list of fines for offenders of Covid-19 safety measures

It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.

Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends

Singapore performed particularly well with 191%, 156% and 121% increases in new bookings respectively for October, November and December