booking

People are dreaming, researching, and booking their next staycations. This includes family groups, who will make up a huge chunk of the staycation market.

Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board

With global booking momentum edging above 50% of 2019 levels for the first time in 2021, it remains a time of planning and steady growth for hotel industry

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]