booking
Cancellations Rates: Where do They Stand and How to Overcome Them?
Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue
10 Ways Hotels Can Win More Repeat Customers
Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits
The OTA Which Applies AI Skilfully Wins
The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer
Why Direct Selling is Experiencing its Sweetest Moment
Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience
Scroll, Swipe, Book. Win Occupancy on Social Media
Today, social media is more than just a place to connect with your old high school friends. NB: This is an article from Travel Media Group Critical purchasing decisions are […]
OTA Bookings – How Have They Changed in a Covid World?
According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA
Tripadvisor Plus: How Will it Work?
Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis
Google Travel Adds Vacation Rentals Alongside Hotels in Search Results
But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs
Hotel Booking Engine: How to Boost Direct Bookings
To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine
Is Travel Booking Ready to Fully Embrace Artificial Intelligence?
Conventional wisdom has been that planning travel is still too personal and confusing for artificial intelligence to replace the travel shopping experience