booking

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Total revenue forecasting in the hotel industry involves predicting the total revenue a hotel will likely generate over a given period

Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

Within 2.6 seconds, visitors get a first impression of your website and decide whether to stay or look around at the competitors

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

With many travelers eager to travel again, it’s crucial that properties activate comprehensive digital advertising strategies to capture increased demand

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy