booking
Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
How Phuket Sandbox Campaign is Impacting Hotel Booking Trends
We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening
How to Increase Last-minute Bookings for Maximising Occupancy
Achieving 100% occupancy is essential yet a crucial process for hoteliers, and last-minute bookings are what save them from such unbearable losses
What Were Booking Trends Like in May?
The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]
Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
Google Hotel Free Booking Links – OTA Freedom or Competition?
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
How Can Hotels Perform Demand Forecasting the Right Way?
Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.
Boosting Occupancy with Social Story-Selling
We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.
Strong Strategy Needs Strong Data: Managing Different Source Dataflows
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.