booking
How to build a foolproof direct booking plan for your B&B
Direct bookings are the lifeblood of any small hotel or B&B, especially considering they operate on tighter budgets and have less rooms with which to produce revenue. The constant battle […]
Segmentation throughout the guest journey – Pt 2 of 2
How do you communicate with your guests once they’ve made a booking? Before answering this, think for a minute about all the different ways a guest could book a reservation […]
Segmentation throughout the guest journey: Pt 1 of 2
From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]
New feature on Google Hotel Ads: Occupancy filters
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]
How To Design A Mobile Experience That Generates Conversions
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing […]
How TripAdvisor listing and reviews help grow your hotel business?
When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website? Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on […]
Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]
Over, Under, and Double: A Hotelier’s Guide to Booking Crises
Managing reservations to maximize revenue can be a complicated task. Trying to minimize the damage of no-shows and cancellations can result in more reservations than available rooms—while playing it safe to […]
Hit the OTAs with a rebound: 5 direct booking strategies
Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to […]
Want to Increase Hotel Room Sales? Use Behavioural Economics!
Consumer psychology has always played an important part in driving their purchase decisions. NB: This is an article from Staah Let’s look at how you can use this buying psychology […]
